Effective Knowledge for Effective People

In an economy where the only certainty is uncertainty,
the one sure source of lasting competitive advantage is knowledge.
— Ikujiro Nonaka

Contemplate the mess Growing companies become aware of the importance of “knowing what they know”. Growth makes it harder for people to keep track of the knowledge in other parts of the company. People start to repeat work already done elsewhere in the company, or stumble upon problems without realizing that a solution already exists.

Company knowledge exists in many different places: web sites, shared folders, databases, knowledge bases, and even email threads. The most important knowledge is often inside the heads of people.

Is your company knowledge effective? Can your people easily find and use it?

Joaquim “px” Baptista

Joaquim “px” Baptista How can your company knowledge have maximum impact? Count me in! I will ask insightful questions that draw on my 17 years of experience in leading knowledge management efforts. Then, I will give practical and realistic advice. I will create processes, tools, and artifacts that make a difference right away, yet cater for future growth.

I make the complex simple, allowing your people to focus on what really matters. I take great pride in seeing companies and communities thrive by making better use of their own knowledge.

I grew up in Algés, near Lisbon. I worked as programmer and trainer before graduating as a computer science engineer at New University of Lisbon. I pursued scientific research, then I led the technical writing department at Altitude Software for 17 years. I received advanced management training at Catholic University. I am starting 2015 as a consultant. I live at Póvoa de Santa Iria, near Lisbon, with my wife and two grown-up children.

Together we will gather, organize, and improve your company knowledge

Together we will guide your company through the path to effective knowledge. You will achieve the following benefits:

Learn what your company should know!
Your company cannot manage what it does not know. Learn where you stand to plan for the future.
Manage with agility!
Discover and deliver incrementally. Remove annoyances, manage risk.
Optimize the flow of your company knowledge!
Structure the company knowledge for consumption and maintenance. Have a place for everything.
Craft your company software!
Automate. Capture the requirements precisely. Design the customer experience. Streamline decisions for everyone.
Make your knowledge easy to consume!
Write clear thoughts in clear words. Inspire with illustrations and comics. Explain APIs with code samples.
Design effective training and demos!
Create hands-on lessons or tutorials with guaranteed learning objectives. Create inspiring demos.
Protect the future with open formats!
Embrace flexible tools and open formats that adapt to the growing needs of your company.


Pedro Pimenta Joaquim has worked under my direct supervision for 10+ years, while leading the Knowledge Management group within Altitude Software.

Joaquim introduced a lot of tools, automatization, standardization, and methodologies in the team processes, inspired by the industry and academia, but always with a tweak. Joaquim excels in sharing its findings and introducing iterative enhancement processes.

I would recommend Joaquim's work for any open minded organization willing to enhance any process around software production.

— Pedro Pimenta, Engineering Vice-President at OutSystems

Laura Barros Joaquim guaranteed consistency between the different topics, terminology, patterns, and formats through the vast product documentation, applying the best guidelines of technical writing and adding an interesting and productive research component to the team work.

Joaquim applied innovative and vanguard documentation techniques such as the use of comics in the training materials and the coordination and analysis of interviews to clients.

— Laura Barros, Technical Writer at Altitude Software

Mark Tetrode Joaquim is the best in technical documentation that I've met! Clear writing combined with always wanting to take a step back to look at the bigger picture makes him priceless.

Don't you ever change :-)

— Mark Tetrode, Managing Partner at Smartconnect

Count me in!

px@acm.orgLinkedIn@pxquim — 91 784 2996