“An image is worth a thousand words. Why can't you draw me that picture? Or create a five-minute video to replace those manuals?”

I have heard similar sentences over the years. Although a good image may make me think of a thousand words, I could never take a thousand words from a manual and create an image that expressed the same detail. And, as a technical communicator and engineer, the challenge is not to do it once, but to do it repeatedly.

However, I have used comics in three different situations to inspire students, buyers, and partners. The comics did not replace the training or manuals, but they provided a fun and inspiring overview of the products.

Originally published in ISTC Communicator, Winter 2019.

Republished in Farfetch Tech Blog, 18-Mar-2020.

Attachments

Inspire with Comics

Local copy of the article as PDF.